The Rebound: An Accelerated Return to In-Person Events with Ken Holsinger

March 16, 2021 Season 2 Episode 1
The Rebound: An Accelerated Return to In-Person Events with Ken Holsinger
Show Notes

Thanks for joining us for the Season 2 kick-off with our guest Ken Holsinger, Senior Vice President, Digital Solutions at Freeman. As always, the Traveling Podcast is hosted by industry veterans Dan Sherman and Ryan Barth, CMP.

In this episode we'll touch on the top stories in group business travel, live events, hospitality and sports (subscribe to the Market in a Minute newsletter). In addition, Ken will give us a deep dive on the new Freeman Event Research and Insights Report showing the majority of attendees and exhibitors in the U.S. plan to return to face-to-face events by the fall of 2021. According to the study, 78 percent of attendees expect to attend in-person events in fall 2021, increasing to 94 percent by winter. Exhibitors are slightly more optimistic with 80 percent returning this fall, 95 percent will do so by winter.

Discussion Points:

  • Will the vaccine rollout propel confidence and interest in returning to large in-person events?
  • What industries will return to in-person first?
  • Will corporate travel restrictions inhibit a successful return to in-person events?
  • What are the key elements to successfully execute a hybrid strategy?
  • 5 core areas of focus for 2021 and beyond
  • Freeman Event Research and Insights Report 


Ken Holsinger
Senior Vice President, Data Solutions
LinkedIn -

Ken serves as Senior Vice President of Data Solutions at Freeman and has over 25 years of experience in technology, media and event production as a lead executive, consultant, and speaker. He has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design, and start-up operations.

Ken leads the Data Practice for Freeman bringing together teams that are building innovative data science tools for integration and business intelligence, with data consulting, research, and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts. In his role with Freeman, Ken works with their largest customers like Microsoft, Google, SAP, Intel, Cisco as well as consulting with the leading trade and industry associations to define their digital technology and data measurement infrastructure for their event portfolios.

Ken has been named on multiple hardware, software and process patents. Ken is a frequent presenter on numerous topics in the events, technology, and data-science space. In 2019 Ken was named as a finalist for the Visionary Award from The Professional Convention Management Association (PCMA) Ken also actively involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.

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